Writer + strategist × producer = storyteller
I collaborate at three speeds. The fastest is rapid response, then a campaign, then an owned media operation. The best results come when they feed each other. Teams drive my best work, and I return the favor.
Days to weeks
Get the big idea out, fast
Messaging and content for a launch, a news cycle or a moment you can’t afford to lose.
Months
Build a campaign that sticks
A narrative platform with content, images and a social plan tied to your sales goals, built so your team can run it.
A year or more
Own the story over time
Media you control, with a voice and an audience that listens and buys without depending on an algorithm.
What twenty-plus years of this looks like
Two podcasts ranked in the global top 1%
Increase in Napster subscriptions during the service’s revitalization
As a primary content and social voice for a global cybersecurity firm
Columnist at USA TODAY
Résumé
Writer, producer and content strategist based in Ann Arbor, Michigan. Open to consulting engagements, remote or on-site.
Social Media Consultant, Content Specialist, Social Media Strategist
F-Secure Corporation / WithSecure · Remote, freelance
More than 14 years as the primary content and social voice for a global cybersecurity firm.
- Managed social strategy across platforms
- Produced web content and newsletters
- Translated technical security concepts into accessible language for a worldwide readership
Columnist
USA TODAY · Remote, freelance
Newsletter Writer & Social Media Manager
CAFE · Remote, freelance
Copywriter & Community Strategist
Napster · Los Angeles County, California
The “Voice of Napster.” Wrote copy for all web pages, advertising and customer communications, and connected the Creative, Marketing and Product Design teams to improve the user experience. Part of the revitalization that led to a 400% increase in subscriptions while Napster held second place in digital music sales.
Language Arts Teacher
Los Angeles Unified School District
Web Developer & Content Writer
Nuclear Age Peace Foundation · Santa Barbara, California
Stringer
MTV Online · Los Angeles, freelance
Edited and created content for the Los Angeles music scene mini-site.
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An idea can change everything.
You’ve got goals and a vision. Tell me what they are, and I’ll tell you how I’d help, or whether I’m the right person.